Pro-Form's Philosophy of Packaging

Do you worry about flawed or inadequate B2B packaging shutting down your entire supply chain? We know that manufacturers need a quality packaging solution that is on-time and on-budget. 
 

“When I'm designing packaging, I’m thinking about the customer experience,” says Kevin Ackeret, Engineering/New Product Development for Pro-Form. “What is it about packaging design that makes it great? It needs to look good, function properly and be affordable.”
 

Aesthetics
While visual appeal is not the primary focus of secondary packaging, it still needs to enhance a company’s brand identity and create a positive impression on customers. 
 

According to Ackeret, “A hallmark of effective packaging design is its subtlety. If the packaging fades into the background and the focus shifts entirely to the product, then we’ve succeeded.”
 

Functionality 
Protecting products during transit often means eliminating environmental factors, such as moisture and temperature changes. Packaging also needs to provide physical protection from impacts and abrasions. 
 

Innovative designs and materials can significantly enhance functionality and ensure products arrive intact as well as enable ease of handling and stacking for streamlined logistics and storage.
 

Affordability
Cost or quality? You shouldn’t have to choose. Affordable secondary packaging minimizes expenses without sacrificing protection. By optimizing material choices and leveraging bulk production, companies can achieve a cost-effective solution that supports their bottom line.